SWOT and PEST analysis of shopping mall named Nepal Bazar which is located in Biratnagar
8:02 AM
*SWOT
*PEST
SWOT
ANALISIS: An analysis of Strengths, Weaknesses, Opportunities
and Threats in the internal environment of the organization is known as SWOT analysis.
These factors are under control of the organization.
There is a shopping
mall named Nepal Bazar which is located in Biratnagar. I am well known about
this organization. This organization was well settled and strongly adjusted in
the environment. SWOT and PEST analysis of this organization is shown in
following table.
S (Strengths)
|
W (Weaknesses)
|
O (Opportunities)
|
T (Threats)
|
1.
Good infrastructure
|
Lack
of support from government
|
Faster
market growth than before
|
Changes
in government policies
|
2.
Flexible and responsive to sales
|
Parking
problem
|
New
seats
|
New
competitors
|
3.
High growth
|
Lack
of advance technology
|
Provide
a bonus
|
Changing
market taste
|
4.
Provide discount card
|
Security
|
Provide
discount cards
|
-
|
5.
Available all sorts of goods
|
-
|
-
|
-
|
6.
Proper management
|
-
|
-
|
-
|
|
-
|
-
|
-
|
Strengths:
This organization has good infrastructure. Many
customers are attracted by the name of this organization itself i.e. Nepal
bazaar. There is 24 hours A.C and electricity inside the department. Regular
customers are given a discount card and also provide with many gift hampers. Well
managed environment is setup inside the department. All sorts of goods are
available inside the same roof. Price at the grocery is less than the market price. Branded item
directly exports from the foreign countries. The amazing thing about this
organization is that in the opening ceremony, rickshaw driver was given a
chance to cut the ribbon. This also shows that there is no discrimination
between poor and rich. Anyone can be the family of this organization.
Weaknesses:
To run the organization smoothly there should be
support from the government. But this support lacks in this organization. There
is an improper management of parking facilities. No improvement has been seen
till now. There is also lack of advanced technology and security.
Opportunities:
It provides lots of opportunities. Yearly it
announces new seats for the proper management and function of the organization.
It improves market growth than before. It also provides a bonus to the
employee. There was a scheme,
i.e. if any customer crosses 10,000 Rs while shopping they were given a
discount card. Similarly, at the time of festival many schemes were announced.
Some are like Shop for Rs.1000 in grocery and get many products absolutely
free. They also announced that in every purchase anyone can get a chance to win
a trip to Bangkok and many more.
Threats:
Changes in the government policies directly affect this organization.
Fluctuation in the tax rate and vat rate has encounter to this organization.
Many new competitors are planning to decrease the sales rate of this
organization. The market price has been decreased in order to slow down the
selling rate of this organization by the competitors.
PEST
ANALISIS: An analysis of Political, Economical,
Socio-cultural and Technological factors in the external environment of the
organization is known as PEST analysis. These factors are not under control of the organization.
P (Political)
|
E (Economical)
|
S (Socio-cultural)
|
T (Technological)
|
1.
Political ideologies
|
Economic
condition
|
Obeys
and fulfil social and cultural norms and value
|
Fails
to access the newest technology
|
2.
Government term and change
|
Economic
system
|
-
|
Sufficient
level of technology
|
3.
Wars and conflicts
|
Price
fluctuation
|
-
|
Good
internet infrastructure
|
4.
Environmental issues
|
Globalization
|
-
|
-
|
|
|
|
|
|
|
|
|
|
|
|
|
Political:
The political ideologies as democracy, socialism,
communism, Maoism, etc. also affect this organization. As we know that every
political parties whenever they are in a government tries to implement their
ideologies which directly affect the environment. This factor affects a lot to
this organization.
Economical:
The economical condition of this organization is in
a good shape. Economical factor is one of the external factors of the
environment. It includes different factors like GDP, national income, per
capita income, export and import, purchasing capacity, inflation rate, etc.
These factors give shape and form to the development of the economic system of
the country. Due to the increasing impact of globalization and liberalization
this organization economy is gradually shifting towards an open market economy.
This also results in price fluctuation in this organization.
Socio-cultural:
This organization is a social unit as it is
established within the society by the people, for the people of the society. This
organization obeys and fulfils social and cultural norms and value. This
organization manages to proper product quality according to the ever changing
life standard of the people and also following and maintaining religion and
ethnical value.
Technological:
The field of technology is very dynamic as there is a continuous up-gradation
in the existing product due to various innovations and renovation. This
organization is upgrading its existing technologies, including various
machineries and equipments, computer technologies, etc. In order to add its
strength by producing extra beneficial product and services in terms of
quality, uses, etc. This organization has passed to upgrade itself with the
change in the technological field.
A SWOT Analysis made for a shopping mall will work only in the best environment and forms. However if mall is built in a wekk settlked area then the risks shall be less.
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